What are the steps to start with Google SEO?

Google SEO refers to the search engine optimization for Google. Under the premise of complying with Google’s optimization rules, a series of settings and optimizations are carried out on the website, so that the website can obtain better search rankings and thus obtain more free traffic. By doing Google SEO, cross-border enterprises can allow more potential users in the target market to visit their websites, thereby generating transactions and bringing profits.

Google’s advice is that you should build a website that is useful to users, and any optimization is based on improving the user experience. How to understand? Simply put, it is to publish valuable article content with user experience as the primary criterion, and the title and content of the article contain meaningful search keywords.

As a cross-border enterprise, in order to get good search rankings on Google for brand and business-related search terms , you can start with the following steps:

Step 1: Keyword Research

Keywords are divided into main keywords and long-tail keywords. Usually the main keywords are distributed on the homepage, key pages or columns of the website. Long-tail keywords refer to non-target keywords on the website, but combined keywords related to target keywords can also bring search traffic, often composed of 2-3 words, or even phrases. In addition to the title of the content page, it also exists in the content, so long-tail keywords rely on website articles to achieve optimization.

Step Two: Write SEO-Friendly Content

SEO-friendly content can be understood as content that is valuable to users and has a friendly reading experience. When you are writing an article, treat yourself as a user, and the content should meet user needs as much as possible; of course, content optimization is a long way to go, and there are a lot of details that need to be improved, such as article keyword layout, keyword density, internal links , title optimization, description, structured data, etc.

Step 3: Internal Link Optimization

Internal linking is very important in SEO work and can organically link website articles. The principle of internal chain construction is to ensure a smooth and natural reading experience and avoid deliberate additions. When you write an article and write it somewhere, adding a corresponding link can obviously help users to read it, and adding an internal link when it can increase the viscosity of the content, the effect is better.

Step 4: External Link Building

External links refer to publishing your own website to other websites to attract traffic, such as portals, social media, forums, blogs, Q&A and other channels. If an authoritative website cites the articles on the website and retains the link, then it can be regarded as a very high-quality backlink.